Sinéad O’Moore

Presentation Title:

The Great Irish Reset

Presentation Synopsis:

The Great Irish Reset is Ogilvy Dublin’s point of view on the dynamics at play in our society today. The name itself encapsulates the significant cultural change that is taking place across the country. It is not about the economy; it is about people. The story behind this cultural change is one of recalibration and resetting; a resetting of values and behaviours. In 2015, Ogilvy partnered with eumom to carry out the latest research into this cultural shift.

Speaker Bio:

With a degree in Business Management & Marketing, a Post-Grad in Digital Marketing and 10 years’ experience in Client Services with award winning Design & creative Advertising Agencies; Sinéad joined the eumom team as Brand Manager in 2015. In her new role as Head of Content & Brand Strategy, Sinéad is now using everything we know about Ireland’s largest community of moms to deliver purposeful, relevant and engaging content across web & mobile.