Phil Cottier

Presentation Title:

The Power of Prediction

Presentation Synopsis:

In today’s world, predicting the needs of the consumer is vital. A momentary lapse, and the customer will find your competitor with one quick search.

Using an example from one of technology’s early adopters, the auto industry, Phil Cottier will take a look at how the marketer can harness the power of prediction to build loyalty, and in turn sales.

Speaker Bio:

Phil has over 25 years of global advertising experience and he has worked for some of the world’s biggest advertising agencies. As European MD of Omnicom/Publicis, he developed global brands as well as negotiating numerous mergers and acquisitions. His client list includes Amex, Coca Cola, Gallagher’s SAB Miller, 3M and the UK Government. He joined Acorn in 2010 as the CEO and currently negotiates all the European and global business for the agency, including Dell and Google.