A case study in how Marketing Automation is driving sales
Presentation Synopsis:
Gary will present a case study based on how Marketing Automation worked to overhaul the existing digital strategy of a medium sized Manufacturing Company (300 Employees). Hear how Marketing Automation significantly reduced Marketing Spend by 42% while increasing revenue by 18%. You will see how this was achieved by focusing on the complete sales and marketing funnel, from Anonymous prospects to Existing customers.
Speaker Bio:
Gary was an early adapter to Marketing automation and designed his own Cloud based Marketing application. Gary has helped numerous customers implement Marketing Automation for Marketo and now Oracle.