Dervilla Mullan

Presentation Title:

The next billion – unlocking global growth through mobile

Presentation Synopsis:

The next billion – unlocking global growth through mobile

An additional billion people are expected to come online by the end of 2017 and most of them will connect from mobile devices in emerging markets.

The growth opportunities for all sectors from this new market are vast but a different playbook is required. Find out how global brands are remodelling their customer relationships in emerging markets to achieve market share and growth.

Speaker Bio:

Dervilla Mullan is Chief Product Officer with Brandtone, an international mobile marketing company headquartered in Dublin. The company helps brands build one-to-one relationships with customers at scale via mobile in 12 of the world’s fastest developing markets. Dervilla is responsible for the product and platform strategy and delivery.

Prior to Brandtone, Dervilla was Director of Online & TV in eircom, accountable for developing their IP TV service and leading eircom and Meteor’s digital strategies from customer acquisition & retention through to online billing and self-service. Dervilla built a digital operating model spanning advertising, social, mobile, user experience, analytics and development.

Dervilla previously held digital roles in Telecom New Zealand, Indigo and Enterprise Ireland where she led several digital transformation programmes spanning the customer experience and value proposition.

https://ie.linkedin.com/pub/dervilla-mullan/3/746/605