Conor Shaw

Presentation Title:

Aligning Sales and Marketing for the Digital age

Presentation Synopsis:

Conor Shaw – Managing Director Marketo EMEA explores how the Marketing organisation realigns itself with Sales to maximise sales and customer engagement for the digital age. Conor will focus on the abandonment of traditional go to market Silos in favour of nimble fluid structures for Sales and Marketing, repurposing your marketers and sales team to be generalists who can engage with customers across multiple channels of communication and how Marketing with sales becomes the true owner of the brand experince at the customer.

Speaker Bio:

Conor Shaw is a highly experienced international business leader. As Managing Director for Europe, Middle East and Africa (EMEA), Conor leads Marketo’s expanding presence within EMEA and is responsible for overall business operations across the region.

Conor has a wealth of experience leading high-performing sales organisations. He joined Marketo from SAP where he previously held a number of key leadership positions, most recently as Vice President Mid-Market and Partners at SAP UK and Ireland. With more than 20 years of sales and marketing expertise, Conor has also held senior executive positions in Field, Inside Sales and Services at SAP, Oracle and Philips Semiconductors and set up and ran his own sales and marketing consultancy.

Conor holds a Diploma in Engineering from the Dublin Institute of Technology (DIT), a degree in Engineering from Trinity College Dublin and an MBA from the UCD Smurfit Graduate Business School. He is also a Business Advisor on the Enterprise Ireland/DIT International Selling Programme, a member of the DIT MBA Council and a Member of the Practice Advisory board for the Cranfield University MSc in Strategic Marketing.