Cara Shields

Cara Shields is SEO & Analytics Director with iProspect, Ireland’s leading digital performance agency. In her role, Cara is responsible for organic visibility and performance for iProspect clients, as well as clients across the broader Denstu Aegis Network. Using data-led insights and backed by user intent research, Cara and her team build SEO and content strategies to drive quality traffic to clients’ websites. Cara also employs analytics analysis and conversion rate optimisation techniques to measure and effectively report on website visitor behaviour and optimise website performance based on this,

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Using Structured Data to Maximise Organic Visibility