Lecturer, School of Business, Institute of Technology Blanchardstown, Ireland
Bairbre is an experienced marketing practitioner having worked with companies such as Nestle and Georgia Pacific. A member of the Fingal LEO mentor panel since 2009. Works as a lecturer in the Institute of Technology Blanchardstown. Research interests: digital enterprise and attitudes to trading online amongst Irish SMEs.
Presentation Title: Beyond a Facebook Page: the challenges of trading online for SMEs