Anja Basaric -

Anja has worked with a number of successful brands in Ireland helping them develop and implement digital marketing strategies across a variety of channels. She has spent some time within Irish marketing agencies before moving in-house to one of the country’s leading technology company, Evros Technology Group. Anja currently manages digital marketing for seven brands: Evros, Digital Planet, itContracting, Comsys, Inspired, mySoftware.ie and eSource.ie.

Presentation Title: The Importance of Building Audiences and Buyer Personas for Marketing Personalisation

Presentation- Seminar 1 - 14.00 - 14.15 - Anja Basaric