Sorcha Nic Aodha is Mobile CRM Project Manager at Element Wave. With an M.A in Digital Media and background in Digital Marketing, Sorcha has created innovative campaigns for SMEs and global multinationals alike. In her current role, she has analysed thousands of push and in-app messaging campaigns, identifying what works, and more crucially, what doesn’t.
The 4 T’s of Mobile Marketing
Sorcha from Element Wave will identify and explore the four main pillars of mobile marketing, explaining how you can make them work for your business with real-world examples. Touching on SMS, push and in-app notifications, this talk will examine the evolution of mobile marketing from a brand and consumer centric approach offering best practice tips along the way.