Ricardo is a Facebook advertising specialist for businesses across the US, UK and the rest of Europe. Over the past 6 years he has been working with businesses whose budgets have ranged from $1000 per month to companies who spend up to $250,000 per day! This has included companies like King – makers of Candy Crush Saga, where Ricardo was part of the team that helped this application become one of the most downloaded mobile apps in history.
What is the big deal with Facebook and Instagram advertising?
There has never been a better platform that allows SMEs to generate fast cash-flow and scale their businesses than Facebook. The unique targeting capabilities and features it provides makes this channel so unique that if used right, businesses can achieve exponential growth like never before. Unfortunately, most SMEs are not taking advantage of this platform, either they are not advertising on this channel or they are not doing it properly; they spend too much to generate very small results.
Facebook advertising revenue is predicted to triple in the next 5 years. This is going to make ad space more competitive and harder to get in front of the right people. Small and medium businesses need to be more strategic, creative and analytical with their ad activity if they want to take their business to the next level, and really monetise the most sophisticated advertising platform in the world.