Fiachra, founder and CEO of Pipeline loves selling and CRM systems (and his family). He is a middle-aged, bald genius who can confound and inspire his audience even in a 15 minutes speaking slot.
CRM analysts are from Mars, salespeople are from Venus.
Salespeople and leaders are striving to be more data-centric but there are huge gaps in CRM data. Fiachra will outline a principles-based approach to getting salespeople to use CRM systems consistently so that the data can be used meaningfully.