Diarmaid Mac Mathúna is Director – Agency at indiepics. He has been named a Top 30 Business Tweeter by the Sunday Independent. A regular speaker at Irish and European events, he has given many workshops on how best to use social video campaigns for marketing and communications.
Title: Social Video in a World of Digital Marketing
Synopsis: For brands to connect with consumers in the age of social media and digital marketing overload, we need to be reminded that a picture is still worth a thousand words. In today’s attention economy, marketers need to follow the lead of the global social media giants and use visuals and video to capture hearts and minds with “thumb-stopping” creative. This talk will provide a useful toolkit for creating social videos for marketing, with a focus on practical tips for harnessing the power of video on social media.