Digital Marketing Executive at the Irish Red Cross
A graduate of DIT and the Digital Skills Academy in Dublin, Andrew has a BSc Honours Degree in Technology, Design and Innovation, specialising in Digital project management and marketing, A teacher at heart, Andrew is seasoned Social Media & Digital Marketing lecturer. Andrew has developed digital campaigns for a variety of businesses and is currently responsible for the Irish Red Cross Digital Marketing activities.
The day of “spray and pray marketing is done.
A marketing strategy with out direction or purpose.
Whether online or offline, spray and pray marketing is still businesses default marketing strategy.
In this presentation, Andrew will discuss ways to be more intentional rather than reactionary, when discussing your digital strategy.