Alex is a lecturer in marketing at the Dublin Institute of Technology (DIT) and Visiting Professor at ESSEC Business School, Paris. He has been involved in research into Augmented Reality in the tourism and heritage area and is also the Chairman and Founder of the ARVR Innovate Conference.
Title: AR and VR: Making the Business Case
In this presentation, Alex Gibson outlines some Enterprise and Consumer user case studies that show the impact augmented and virtual reality technologies are set to make in the very near future. As the hardware wars pan out, what are the new rules of the game for content creation in AR and VR?